317 ‘Something is about to explode, unfortunately.’
Don’t miss today’s great article from Anthony Shadid on a brilliant, but perhaps ill-conceived, ad campaign in Lebanon satirizing that country’s sectarian divides.
Part provocation, part appeal — with a dose of farce that doesn’t feel all that farcical — advertisements went up this month on 300 billboards across the Lebanese capital and appeared in virtually every newspaper in the country. Thousands of e-mails carried the ads across the Internet to expatriates. Each offered its take on what one of the campaign’s creative directors called a country on the verge of “absurdistan” — cooking lessons by Greek Orthodox, building for sale to Druze, hairstyling by an Armenian Catholic, a fashion agency looking for “a beautiful Shiite face.” At the bottom, the ads read in English, “Stop sectarianism before it stops us,” or, more bluntly in Arabic, “Citizenship is not sectarianism.”
The campaign, designed for free by an ad agency and promoted by a civil society group, has forced Lebanon to look at itself at a time when the country is spiraling into one of its worst political crises in years. The timing was coincidental, the message universal, in a landscape with ever dwindling common ground: The forces that dragged Lebanon into one civil war are threatening another.
[tags]Lebanon[/tags]
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